Reclaiming Our Roots

By Steve Biggerstaff

Every so often, healthy organizations update things like logos to better represent who they are, what they value, what they actually do, and why that matters.

We did it in 2016 … to capture both the wild elements of air, land, and water that characterize our mission environment in remote and difficult places all over the world … and to reflect the precise, intentional, technical aspects of our work that make it possible for our mission partners to thrive in those often-chaotic settings.

Now, we’ve done it again. 

Because mission aviation was the foundation of our organization, and because—although we are so much more—it has remained the core of who we are and what we do, we’ve now integrated the tail of a STOL aircraft (“short take-off and landing”), sporting our distinctive icon, into our JAARS logo.

For astute observers, or mission aviation aficionados, the specific aircraft tail we used is that of a Helio Courier, because, in 1955, our founder Cameron Townsend determined that, “If the Helioplane proves to be, on the field, what it appears to be here in the States, it will usher in a new day in missionary aviation.” 

It was, and it did. 

One of the Helio-Courier airplanes flown in Peru in support of Bible translation.

The Helio Courier was the backbone of our fleet around the world and here in North Carolina for many decades, and it remains a valuable training tool for the next generation of missionary pilots and mechanics.

So, a small tweak to reclaim our roots in the visual elements of our identity.

Keep track of us here on our website, or via Facebook and Instagram, for ongoing updates about specific ways the team at JAARS is reducing barriers, easing burdens, delivering God’s Word, and aiding in the work of proclaiming the gospel to all of creation.